How to Optimize Your Google Business Profile for More Moving Leads

Here’s how you can make the most of your Google Business Profile and drive more customers to your website:

1. Claim and verify your profile

First things first, make sure your listing is claimed and verified.

How to do it:

Go to Google Business Profile Manager
Search for your business
Request access if someone else created it
Complete verification (usually by phone, text, or postcard)

Make sure your business name matches your website and all other directories, as consistency matters, especially for helping you be found in AI search.

2. Use the exact business name

Your business name needs to match your actual company name. Some businesses try to stuff keywords into their name like “Best movers Dallas cheap moving services” but Google doesn’t like this and your listing can even be suspended.

Do this: My First Moving Company
Don’t do this: My First Moving Company – Best Local and Long-Distance Movers Cheap Movers

3. Choose the right categories

Your primary category tells Google what you offer, so for small moving companies you’ll go with the category of Moving Company.

If you have secondary categories that are relevant to your business, you should also add them:

Piano Moving Service
Storage Facility
Packaging Supply Store

You get more visibility with multiple, accurate categories.

4. Add your service areas

Google needs to know where you operate, not just your address itself.

You can include:

The cities you serve
The counties you cover
The general radius you handle

If you cover multiple metro areas, you should definitely list them all as this will help your moving company show up in “movers near [CITY]” searches.

5. Upload real photos

Adding real photos of your team and company can help boost your listing and build trust with potential customers quickly.

If you have them, you should add:

Team photos of your crew out on a job
Truck photos
On-the-job photos
Office photos to give your company a personality

Aim for around 20 photos at a minimum, and you should add new ones regularly. GMB listings with more photos usually get significantly more clicks and calls.

6. Keep your information accurate

Make sure you complete everything Google gives you the option to do:

Business description
Hours
Phone number
Website
Opening date
Services
Questions and answers

When any of these changes, or you have new ones to add, make sure you update immediately. Inaccurate hours or a phone number that is no longer available will not win you new customers.

7. Write a strong business description

When you write your description, aim to use simple language and include key search terms and phrases that people might search for.

Example for My First Moving Company:

My First Moving Company helps homeowners and businesses complete stress-free local and long-distance moves. We offer professional packing, loading, unloading, storage, and free moving estimates. Our fast communication, transparent pricing, and friendly team make moving easier than ever.

Aim to keep your description:

Clear
Keyword-friendly
Customer-focused

8. Get more reviews

Reviews are one of the biggest ranking factors and the more you get, the more visible your page will be.

How can you get more reviews?

Send a review link after every job
Train movers to ask on-site after great jobs
Follow up with a short text or email
Reply to every review whether it’s good or bad

Create a simple template when you reach out for reviews so replies are fast and consistent.

9. Post regular updates

Google really likes active listings so the more often you can update, the more visibility you will get.

You can add:

Job photos
Promotions
Customer stories
Hiring updates
New blog posts
Moving tips

Weekly posting lets Google know that your business is active and reliable.

10. Use the messaging feature

Enable messaging so customers can contact you instantly from search results. That will help them find the information they need quickly so they are more likely to choose you over a competitor.

11. Add services and descriptions

Google allows you to list every service you offer, so you should do as many as you can:

Local moving
Long-distance moving
Commercial moving
Apartment moving
Loading/unloading
Packing services
Storage

Add simple descriptions for each and that will help Google understand what you do (and help customers know if you are the right company for them).

12. Check your insights

Google provides free analytics so you can learn from the insights and adjust your strategy based on the data. You can see:

Searches
Profile views
Directions
Calls
Website clicks
Photo views

Use the data to learn which areas generate the most interest, which posts perform best, and what keywords people use.

Optimize your Google Business Profile today

Your Google Business Profile is one of the easiest, and highest-impact, ways to grow your moving business. It won’t take long to set up, and once it’s optimized, it will help more potential customers to find you.

Need help managing all those new leads? See how Zip’s CRM can help you close more jobs.