A great marketing engine combines traditional marketing tactics, digital ads, and AI marketing to see what actually works. Here’s how to build a marketing strategy that helps people find you (and book moves).

1. Your truck is your billboard

Your moving truck is one of the cheapest and most effective ways to advertise. Think of it as though you’re driving around your local area with a free billboard to tell people about your company.

Make sure your brand name, phone number, and website URL are easy to read. Less is more so people driving past can quickly become familiar with your name.

2. Print marketing isn’t dead

You don’t need a huge marketing budget to create professional awareness in your local area. Simple materials like these are easy to design and easy to print:

• Flyers

• Brochures

• Postcards

• Pens

These can be distributed at real estate offices, storage units, apartment leasing offices, and local events. Local businesses often love supporting other local businesses, so drop off your materials and build relationships.

If you can’t afford to hire a designer, it’s getting easier every day to design your own materials with the help of AI.

3. TV and Radio 

Maybe video killed the radio star… but thankfully neither TV or radio are actually dead yet, so don’t disregard them. They are expensive but still effective. Get prices for your local station and if you can swing the marketing budget, it’s definitely worth a try.

4. Facebook Ads

With billions of active users still, Facebook is one of the best tools for finding new customers fast. When you build your ads:

• Highlight the value of your services (fast moves, reliable pricing, great reviews)

• Keep the CTA crystal clear (“Get a Free Quote” or “Book Your Move”)

• Use images of real moves or trucks for authenticity

Paid social is especially powerful during the slow season when organic leads start to dip. Facebook has changed the way it finds leads recently, so watch a few YouTube videos and get your head around how you can understand the algorithm.

5. Google Ads

When someone searches for “movers near me,” they’re basically telling you they are ready to find and book a moving company. That’s why Google Ads can become your highest-intent lead source.

Even a small budget can work if you target:

• Your service area

• High-intent keywords (“moving company [city]”)

• Your best value props (pricing, speed, reliability)

Google offers free Google Ads certifications, which help you learn the basics quickly if you want to run ads yourself.

6. Remarketing 

Ever hear about a restaurant once and then suddenly notice it everywhere? That’s the Baader-Meinhof Phenomenon, and it works in marketing, too.

When someone visits your website, you can retarget them on Facebook, Instagram, and other websites. Each time they see your logo again, your brand sticks better.

How to Set Up Facebook Remarketing

By installing the Facebook Pixel on your website, you can:

• Automatically reach visitors who didn’t convert

• Highlight key parts of your business (pricing, reviews, same-day moves)

• Target people actively searching for movers

Remarketing is one of the lowest-cost, highest-ROI strategies moving companies can use.

What works for your company? 

Test different channels, track what works, and double down on the marketing assets that bring you the best leads.