If your website isn’t AI-friendly, you might as well be invisible in this new world of search. The good news is that most movers aren’t already on top of this, so if you are then you’re off to an immediate head start. 

Here is your step-by-step guide to making sure your moving company shows up in AI search results.

1. Get the basics of SEO right

Most AI models still rely heavily on traditional signals from Google and your own site. If the basics are broken, AI won’t trust or surface your business.

Make sure you have:

• A fast, mobile-friendly website

• A clear homepage with who you serve and where you operate

• Clean URLs and simple navigation

• Updated Google Business Profile

• Consistent name, address, and phone number) across Yelp, Yellow Pages, Angi, etc.

2. Use Schema Markup 

Schema markup is like a translator for AI search tools and it tells them exactly who you are, where you operate, what services you offer, and how to contact you.

There is already research that suggests schema will become one of the top ranking factors for AI indexing.

Add schema for:

• LocalBusiness

• MovingCompany

• Service

• Reviews

• FAQ

• Organization

• BlogPosting (for every article)

For example, if you list “packing services,” schema tells AI: This is a real service they offer, in this location, with these reviews.

3. Create AI-Friendly FAQs

Every AI tool scrapes FAQs because they directly answer the exact questions customers ask.

On your site, add an FAQ page covering questions like:

• “How much does it cost to hire movers in Dallas?”

• “What’s the cheapest time of year to move?”

• “Do movers disassemble furniture?”

• “How do I get a moving quote?”

Keep answers short, factual, and clear, and try to write in the way that humans actually speak.

4. Write local content that AI can recommend

AI doesn’t want generic content that anyone can write. It wants specific, local, helpful information it can offer people that will genuinely help them.

Here are some ideas:

• “How to Move in Atlanta: Costs, Timelines & Neighborhood Tips”

• “Best Day of the Week to Move in Dallas”

• “Moving With Kids in Miami: What Parents Should Know”

• “Checklist: Moving in Winter (What Movers Wish You Knew)”
  
  

5. Add Clear Service Pages for Every City/Service

AI needs structured pages to understand what you do and where, so you should create a page for every service you offer and make references to your local area throughout each section.

• Residential moving

• Commercial moving

• Packing services

• Storage options

• Long-distance moving

And a page for every location you serve:

• “Movers in Nashville”

• “Movers in Brentwood, TN”

• “Movers in Franklin, TN”

Make sure you write everything in a conversational way (don’t just shove keywords in for the sake of it).

6. Build a strong reputation online

AI tools scan multiple platforms to learn why customers love you (or not):

• Google reviews

• Yelp

• Angi

• Facebook

• BBB

• Trustpilot

Positive reviews strengthen your authority in AI search and they will help other customers find you. Ask for review regularly as the more often you publish new ones, the more AI will find you.

7. Get backlinks from real local sites

AI uses backlinks as proof your business is legitimate. How can you get backlinks from real business or companies in your area?

Think about some of these:

• Sponsor a local sports team

• Get listed in local business directories

• Partner with a real estate agent

• Offer guest posts to neighborhood blogs

• Join your city’s Chamber of Commerce

Anywhere legitimate that your business is mentioned can help AI trust you more.

8. Use AI to improve your content 

Google and AI models like content that is fresh, interesting, and accurate. You can use AI to help you optimize your existing content, help generate ideas for new content, and review it for ways to improve.

Use an AI tool to:

• Generate headline ideas

• Rewrite pages in a way that AI models like

• Expand thin content

• Build city-specific guides

• Create FAQ sections

• Improve metadata (titles, H1s, descriptions)
  
  

9. Keep all your data updated

AI search models also pull the newest information available so if you change your hours, prices, or service areas, make sure you update them on:

• Google Business Profile

• Website footer

• Homepage

• Yelp / Angi

• Social media bios

Early adopters will win the AI search game

AI search isn’t the future, it’s already here and smart moving company owners are already using it to get ahead. Most moving companies haven’t optimized for it yet, which means you can get ahead immediately by getting on top of the basics.  

If you want help making your website AI-ready, the team at Zip is happy to walk you through it.