5 Ways to Get More Moving Leads Without Breaking the Bank
Getting leads as a small moving company can feel like an uphill battle. The big guys spend thousands on ads, SEO agencies, and marketing teams. But here’s the truth: you don’t need a massive budget to get more customers calling.
Here are five strategies that actually work for movers with 1-5 trucks.
1. Claim and Optimize Your Google Business Profile
This is free and takes less than an hour. Your Google Business Profile is often the first thing customers see when they search “movers near me.”
What to do:
- Add photos of your truck, team, and completed moves
- Keep your hours and contact info accurate
- Respond to every review (yes, even the bad ones)
- Post updates about promotions or availability
2. Ask for Reviews at the Right Time
Timing matters. The best time to ask for a review is right after a successful move when the customer is relieved and happy.
Pro tip: Send a follow-up text with a direct link to your Google review page. Make it as easy as one tap.
3. Partner with Local Real Estate Agents
Real estate agents constantly meet people who need movers. A simple referral arrangement can send you a steady stream of qualified leads.
How to approach them:
- Offer a small referral fee or discount for their clients
- Drop off business cards at open houses
- Connect on LinkedIn and stay visible
4. Optimize Your Website for Local Searches
Your website doesn’t need to be fancy, but it does need to show up when people search for movers in your area.
Quick wins:
- Include your city/town name on your homepage
- Create a page for each area you serve
- Make sure your phone number is visible and clickable on mobile
5. Follow Up on Every Quote
Many moving companies send a quote and never follow up. That’s leaving money on the table.
A simple follow-up system:
- Send a quote within 2 hours of the inquiry
- Follow up the next day with a friendly check-in
- If they go quiet, reach out one more time a week later
The Bottom Line
You don’t need to outspend the competition. You need to out-hustle and out-care them. Small moving companies have an advantage: you can provide personal service that the big guys can’t match.
Start with one of these strategies this week. Track your results. Adjust and repeat.
Need help managing all those new leads? See how Zip’s CRM can help you close more jobs.